Search Engine Optimization (SEO)
Search Engine Optimisation (SEO) is the process of improving the visibility of a webpage or website within a search engines ‘organic’ or un-paid search results. These are the results that appear just below the paid ads when you enter a phrase into any search engine. The higher you appear in search engine results, the more visitors and possible customers your website will attract. To implement SEO effectively means knowing how search engines work, how they rank one website over another and how to increase the chances of featuring not just on page one, but near the top of page one. This is where most websites will get seen, and therefore will have the highest visitor numbers.