Search Engine Optimisation (SEO) is the process of improving the visibility of a webpage or website within a search engines ‘organic’ or un-paid search results. These are the results that appear just below the paid ads when you enter a phrase into any search engine. The higher you appear in search engine results, the more visitors and possible customers your website will attract. To implement SEO effectively means knowing how search engines work, how they rank one website over another and how to increase the chances of featuring not just on page one, but near the top of page one. This is where most websites will get seen, and therefore will have the highest visitor numbers.
Creating a website without doing SEO (search engine optimization) is like spending your entire budget on a commercial without buying any air time to show it to the world.
Our expertise is in working with people and organizations who want to make their online properties into money making sites, generating more sales by implementing different strategies, utilizing all of the vital tools and resources required to do well online.
We provide strategic online internet marketing services; pulling together your business goals into a single online strategy. The strategy will encompass requirements, implementation, reporting and success measures. The strategy will consider all methods of online advertising and marketing, starting from search engine marketing to email campaigns and affiliate programs.
SEO can generally be split into two categories: local and national. A campaign involving local SEO captures local search terms, such as ‘SEO in Middlesbrough’, or ‘plumbers in Newcastle’. It generally covers any instance where a user would put a location within the search term, or are looking for a service within a particular area. This type of campaign is perfect for businesses that only operate in a specific area, or where they may also want to target surrounding areas.
National SEO is when the campaign is designed to capture search terms that are not specifically tied to a place. Examples of this may be ‘car insurance’, ‘cheap holidays’ etc. National SEO is generally more challenging to gain results in than local search terms, due to obvious reasons such as being a lot more competitive. National SEO, as a rule, is perfect for eCommerce websites, and businesses that do not need to be set within a geographical area. Examples may be online services, sellers of non-tangible goods, and informational websites. We offer both local and national SEO to local businesses and those further afield with national reach.