What is a Bulk Email?

A bulk email is a single email sent to numerous recipients, which can be from hundreds, to thousands, to millions, and so on. Bulk emails can contain countless forms of content such as party invitations, newsletters, group messages, forwarded messages, announcements, mass emailing softwarereviews, marketing tools and tips, classified ads, and other kinds of emails. Most prominently, bulk emailing is used as a tool for email marketing campaigns which are now widely used by individuals or email marketing companies to promote their services or products.

The term bulk email is synonymous to the term mass email. It is also traditionally referred to as an email blast, figuratively referring to an explosion of emails. However, it is commonly confused with the term spam email. A spam email is any email delivered, usually for commercial purposes, without permission from the recipient. In other words, the recipients did not subscribe to the sender, or basically did not want the email at all.

On the other hand, with a good email marketing program an email can also be called an opt-in email. Unlike spam emails, opt-in emails are bulk emails sent to recipients who have specifically subscribed to the sender. This can happen when people obtain information about certain products or services they become interested in. They go to the marketer's website and willingly give away their email addresses through sign-up forms so that the marketer can send them emails about the products or services from time to time. In this case permission was given to senders to send the emails. A lot people do this in the course of the process and soon there will be a list of recipients to which bulk emails are to be sent; whereas spam emails are simply sent to many non-specific recipients. Opt-in email recipients want to receive the emails being sent to them, while spam email recipients do not. That is the most distinct difference.

Bulk Mailing Software – Features

  • Integrated with our dedicated SMTP server for Bulk Mailing.
  • Automatic Bulk Mail / Newsletter Subscribe and Unsubscribe option.
  • You can send HTML based Bulk Emails or Newsletters.
  • You can import bulk mailing data (mail IDs and Other details) from Excel, CSV files and other databases.
  • No need to wait till the mass mailing process complete, you can logout and shut down your computer after pressing the send button. It will run from the server
  • Automatically delete bounced mails from your bulk mailing database / list.
  • You will get detailed mail read or open report for each mail bulk mailing process.
  • You can send automated personalized bulk mails to your subscribers with the mail merge option.
  • You will get detailed click tracking report (visit to your website from the bulk mail) for each mass mailing campaign.

If you are looking for an mailing software to send bulk mails to your customers or prospects, our Bulk Mailing Software can help you. Crux Mailer is a Mass Mailing Software developed to send high volume of personalized bulk mails to large number of subscribers, the email content can be your email marketing flyers, email newsletters, email announcements etc...

Our Bulk Mailing Software is a web based application hosted with our cloud server, you can access the mailing software from anywhere with your user name and password. We are providing the bulk mailing software with our own dedicated SMTP servers (exclusively maintained for bulk mailing service).Our Mass Mailing Software have all the features for a successful Bulk Mailing Software, it is capable to send more than 100000 bulk mails per day, automatic bulk mail subscription and un-subscription option, option to manage bounced bulk mails, read or open report of your mass email, click through report for tracking visits to your website from your bulk mail campaign, provision to import bulk mail data from excel, CSV, IMAP mail Accounts and other databases, HTML Mailing, provision to save bulk mailing templates in the software etc...


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